Insights

Acquisition Opportunity Atari acquired Hipster Whale for up to 39.3 million including potential earn-out; buyers and strategic exit partners may be interested in integrating Crossy Road catalog, Sky Castle titles, or ongoing IP collaborations into their portfolio.

Strategic Partnerships Recent and ongoing collaborations with BBC Studios, Ludo Studio, Innersloth and Yggdrasil Gaming indicate strong partner demand for licensed IP and cross-franchise releases; this presents cross-sell and co-development opportunities with publishers and franchises seeking proven mobile appeal.

Franchise Leverage Successful brands like Crossy Road, Disney Crossy Road and Crossy Road Castle demonstrate durable franchise value; sales teams can target advertisers, merchandise, and expand into new platforms such as Apple Arcade or console ports with confident ROI forecasts.

Revenue Upsell Current revenue range suggests scale potential with larger distributors or platform holders; consider bundled licensing, white-label adaptations, or premium add-ons for existing titles to accelerate monetization and diversification.

Global Reach With a Melbourne-based indie studio achieving global awards and multiple international partnerships, there is a strong case for expanding enterprise sales efforts into international publishers, studios, and licensing partners seeking proven mobile-centric IP and live-service models.

Hipster Whale Tech Stack

Hipster Whale uses 8 technology products and services including Amazon Web Services, SQL, Squarespace Commerce, and more. Explore Hipster Whale's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • SQL
    Database
  • Squarespace Commerce
    E-commerce
  • Google Cloud
    Infrastructure As A Service
  • Employment Hero
    Payroll Management And Benefits Administration
  • Node.js
    Programming Languages
  • HSTS
    Security
  • Apache Subversion
    Source Code Management

Media & News

Hipster Whale's Email Address Formats

Hipster Whale uses at least 1 format(s):
Hipster Whale Email FormatsExamplePercentage
First@hipsterwhale.comJohn@hipsterwhale.com
94%
First.L@hipsterwhale.comJohn.D@hipsterwhale.com
6%

Frequently Asked Questions

Where is Hipster Whale's headquarters located?

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Hipster Whale's main headquarters is located at 1302 276 Flinders Street Melbourne, Victoria 3000 Australia. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Hipster Whale's official website and social media links?

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Hipster Whale's official website is hipsterwhale.com and has social profiles on LinkedIn.

What is Hipster Whale's NAICS code?

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Hipster Whale's NAICS code is 5112 - Software Publishers.

How many employees does Hipster Whale have currently?

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As of June 2026, Hipster Whale has approximately 40 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: C. R.Chief Business Development Officer: E. M.Head Of Product Performance: J. O.. Explore Hipster Whale's employee directory with LeadIQ.

What industry does Hipster Whale belong to?

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Hipster Whale operates in the Computer Games industry.

What technology does Hipster Whale use?

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Hipster Whale's tech stack includes Amazon Web ServicesSQLSquarespace CommerceGoogle CloudEmployment HeroNode.jsHSTSApache Subversion.

What is Hipster Whale's email format?

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Hipster Whale's email format typically follows the pattern of First@hipsterwhale.com. Find more Hipster Whale email formats with LeadIQ.

When was Hipster Whale founded?

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Hipster Whale was founded in 2014.

Hipster Whale

Computer GamesVictoria, Australia11-50 Employees

Hipster Whale is a Melbourne-based Australian game development studio founded in 2014 by Matt Hall and Andy Sum. It operates in the computer games industry and has earned multiple awards, including the Apple Design Award for Crossy Road. Its breakout title Crossy Road has attracted more than 250 million downloads, and the studio has collaborated with Bandai Namco and Disney on projects like PAC-MAN 256 and Disney Crossy Road, while maintaining a portfolio that includes Crossy Road Castle and Piffle (developed by Mighty Games).

In 2026, Hipster Whale expanded its portfolio through partnerships such as adding Bluey to Crossy Road Castle via collaborations with BBC Studios and Ludo Studio, and by partnering with Yggdrasil Gaming on Crossy Road Slots. Based in Melbourne, the studio is small to mid-sized and focuses on collaborations and new titles aimed at a broad, casual-gaming audience.

Section iconCompany Overview

Headquarters
1302 276 Flinders Street Melbourne, Victoria 3000 Australia
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Hipster Whale's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Hipster Whale's revenue is estimated to be in the range of $10M$25M

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