Healthcare regulatory growth The firm has recently strengthened its Health Law and health insurance practice with new principals and senior leaders, signaling a proactive expansion in healthcare regulatory and compliance services that sales teams can leverage to cross-sell to healthcare providers and insurers.

Public sector leverage Longstanding government relations capabilities and strong ties to New York state government present opportunities to offer policy advisory, legislative drafting and regulatory navigation services to public institutions, nonprofits, and private firms seeking better government access.

Strategic alliances Recent collaboration with Cornell University for public health training indicates a willingness to partner on education, preparedness, and health policy initiatives, creating potential for joint programs, grants, and client referrals in public health and life sciences sectors.

Top workplace credibility Recognition as a 2026 Top Workplace enhances differentiators for client acquisition by highlighting employee engagement and strong firm culture, which can be used in value propositions to attract clients seeking stable, reputable advisory partners.

Mid-market scope Revenue in the 10–25 million range with a mid-size employee base positions Hinman Straub as a cost-effective partner for mid-market health, insurance, and government affairs clients, suggesting opportunities to upsell compliance programs, regulatory filings, and legislative services.