Open access transition Hindawi is no longer operating as an independent publisher and its journals are now part of Wiley’s open access portfolio, with content accessible via Wiley Online Library. This indicates a strong shift toward OA distribution and potential cross-sell of Wiley’s OA services, author workflow tools, and marketing solutions.

Strategic collaborations Recent partnerships with Cambridge University Press and initiatives like the SDG themed collections and Hindawi Hub for Reviewers suggest opportunities to propose joint marketing, content promotion, and reviewer engagement tools, as well as expanded open access initiatives leveraging Wiley’s platform.

Open science emphasis Launches such as SDG Spotlight series and Go to Goal 7 themes indicate a focus on open science, clean energy research, and broad dissemination—opportunities to offer data analytics, impact tracking, and digital marketing services to increase visibility and engagement of OA journals.

Technical infrastructure Existing tech stack includes AWS, Adobe Experience Manager, Salesforce-adjacent marketing tools, Hotjar, Mautic, Qualtrics, and ad platforms. This points to potential for upsell of cloud hosting, site optimization, analytics, CRM integration, and survey/feedback automation services.

Mid-range revenue profile Revenue range of 10–25 million with 501–1000 employees positions Hindawi/Wiley’s OA portfolio as a mid-market opportunity for growth-focused enterprise sales, including scalable SaaS solutions, content distribution enhancements, and professional services around OA publishing workflows.