Meetings & Events The property positions itself as a conference hotel with a focus on corporate clientele and events, presenting a strong sales path to target corporate travel managers and wedding planners with tailored event packages and flexible spaces.

Guest Tech A proprietary GuestLink in room system signals an emphasis on guest experience technology and data. There is opportunity to offer tech enabled enhancements and integrate with the hotel PMS and loyalty programs to drive direct bookings and personalized group offers.

Direct Booking With substantial revenue and a suite of digital marketing tools in use, a targeted program to increase direct bookings through exclusive group packages, loyalty incentives, and optimized rate strategies could lift margins for meetings and events.

Experiences Upsell Utilize existing amenities such as 24 7 fitness, live music, dining, and spa to build curated guest experiences and add on packages for groups, weddings, and incentive travel to raise average spend per guest.

Local & Sustainable Leverage the Hawaiian character and smoke free environment to market sustainable hospitality. Opportunities exist to invest in local sourcing and eco friendly initiatives to attract eco conscious travelers and corporate clients seeking ESG aligned events.