Premium Corporate Hilton Short Hills is a AAA Four-Diamond property with recent renovations and a focus on high-profile conferences and social events, presenting a strong opportunity to upsell premium meeting packages, executive retreats, and festive events to regional and NYC-based organizations.

Strategic Location Located in Short Hills near The Mall at Short Hills with easy access to New York City and Newark Liberty Airport, the hotel can target corporate travel programs, regional sales teams, and multi-city itineraries seeking convenient, upscale accommodations for business travel and client events.

Wellness & Leisure With indoor and outdoor pools, tennis courts, a fitness center, farm-fresh dining, and fireside cocktails, the property can cross-sell leisure packages for executive getaways, staycations, and wellness-focused corporate perks.

Mid-Mized Growth Revenue is in the mid-range for a boutique/hybrid hotel, suggesting opportunities to expand group business, expand contract rates with regional organizations, and pursue sponsorships or partnerships with local retailers and venues to boost occupancy during off-peak periods.

Competitive Targeting Given the presence of larger hospitality brands in the market, Hilton Short Hills can emphasize personalized service, unique dining experiences, and single-location perks to win mid-market corporate accounts, wedding and social events, and NYC-area event planners seeking a premium yet intimate venue.