Event Space Demand Leverage the hotel’s 30,000 square feet of flexible meeting space across 19 rooms, including a Grand Ballroom for up to 1,500 guests and a Capital Ballroom for 1,000 guests, to target corporate conferences, regional meetings, and large-scale events in the Raleigh area.

Airport & Local Access Promote complimentary transport to RDU and proximity to Downtown Raleigh and North Hills to attract business travelers and groups seeking convenient logistics and reduced total trip time for attendees.

Onsite Tech & AV Highlight the in-house connectivity center, multiple display options, and built-in AV capabilities across meeting spaces to position the property as a tech-ready venue for hybrid events, seminars, and presentations.

Brand Alignments Capitalize on Hilton's global loyalty programs and ongoing sustainability initiatives (e.g., zero emission prototypes and expansion projects) to upsell corporate attendees on loyalty benefits and responsible event planning a selling point.

Midmarket Focus With a mid-sized team and revenue in the tens of millions, target mid-market corporations and regional associations seeking scalable event solutions, leveraging the hotel’s established legacy in North Raleigh since 1983 and strong local access.