Luxury and tech Position Hilton Norfolk The Main as a modern luxury hotel with cutting-edge technology and extensive event spaces to upsell premium conference packages, executive retreats, and high-end weddings to corporate clients.

Large events capacity Leverage the 60,000 square feet of flexible meeting and event space, including Virginia's largest hotel ballroom and the IACC-certified EXCHANGE conference center, to target enterprise clients, associations, and incentive travel programs seeking comprehensive venues.

Food and beverage Promote the three in-house dining concepts Saltine, Grain, and Varia for client entertainment, sponsor packages, and multi-event experiences to boost F&B revenue through negotiated catering, wraparound experiences, and themed events.

Local footprint Highlight waterfront location, downtown lifestyle, and proximity to cultural attractions to attract regional business travelers, longer-stay guests, and corporate accounts seeking stay-cation style incentives paired with meetings.

Financial scale With revenue in the tens of millions and a mid-sized workforce, pursue mid-market corporate contracting, group bookings, and sponsorship opportunities with local businesses and organizations to stabilize occupancy and drive recurring revenue.