Growing Honey Brand Hilltop Honey is the UK’s fastest-growing honey brand by value with a strong premium positioning and a focus on sustainably sourced varieties. Sales opportunities exist with retailers seeking high-value honey SKUs, branded and private-label formats, and cross-category shelf presence.

Global Sourcing The company sources finest honey varieties from around the world and operates its own BRCGS accredited facility. This enables reliable supply for private-label partnerships, scalable production for seasonal spikes, and potential for organic and special-format honey offerings.

Expansion & Investment Recent financing of 13 million and leadership hiring including a Marketing Director signal aggressive growth and channel expansion. Opportunities exist to engage in co-marketing, distribution partnerships, and new market entries leveraging their growth capital.

Product Portfolio Beyond honey, Hilltop offers Organic Honey, Maple Syrup, Agave Nectar and Peanut Butter, with capabilities for branded and own-label formats. Potential sales angles include category adjacencies, such as breakfast, baking, and health-focused lines, as well as wellness and sports nutrition claim opportunities.

Strategic Partnerships Recent collaborations with Plastipak for packaging design and leadership in campaigns like For honey heads indicate openness to design-led packaging, co-branding, and retailer collaborations. Target opportunities include packaging innovation deals, sustainability storytelling, and limited-edition SKUs with retailers.