Luxury hospitality expansion The Hillside group operates Hillside Beach Club, Hillside City Club, and SANDA Spa with extensive services in hospitality, fitness, and spa across Turkey, suggesting cross-selling opportunities for premium accommodations, wellness programs, and member experiences to drive higher average spend and loyalty.

Integrated wellness ecosystem With a diversified wellness and leisure portfolio including spa (SANDA Spa), fitness clubs (Hillside City Club), and beaches with water sports, there is potential to propose bundled wellness retreats, corporate wellness packages, and exclusive member events to attract higher-margin bookings.

Premium brand positioning Described as Heaven on Earth and offering wholehearted service in a private bay setting, Hillside targets upscale guests, presenting an opportunity to pair with luxury suppliers, exclusive experiences, and partnerships that enhance prestige while maintaining price integrity.

Tech-enabled guest experience Current tech stack includes iCIMS, PHP, Google Tag Manager, and other web technologies, indicating potential for enhanced digital marketing partnerships, CRM-driven customer journeys, and data-driven upsell opportunities for memberships, spa packages, and private events.

Scale-ready revenue Revenue range indicates significant scale with room for EBITDA-enhancing initiatives such as cross-sell of city club memberships to beach guests, corporate group bookings for retreats, and expansion of SANDA Spa services to neighboring markets or franchises.