Strong market position Hiller Ford is one of the largest Ford dealerships in Wisconsin with a long-standing history since 1954 and a track record of Ford President’s Award wins, indicating a trusted brand and potential for cross-sell of vehicles and services to a loyal local customer base.

Mid-sized dealer Employee count of 51-200 places Hiller Ford in the mid-sized dealer segment, suggesting opportunities for targeted B2B partnerships, local sponsorships, and regional marketing initiatives to grow digital lead generation and service revenue.

Revenue potential Reported annual revenue in the 25M–50M range combined with established brand prestige implies capacity for additional financing options, service plans, and fleet opportunities with local businesses seeking vehicle solutions.

Digital advertising Tech stack includes Amazon and Bing Advertising and other marketing technologies, indicating openness to performance-based campaigns, retargeting, and co-branded marketing programs to drive showroom visits and service appointments.

Growth opportunities Past expansion and strong local market growth around Franklin, Wisconsin present opportunities for fleet services, maintenance contracts, and extended warranty partnerships with local commercial clients and SMBs in the region.