Established wholesale Hillcrest Garden is a long-standing, family-owned importer and distributor with a multi-decade track record (founded in 1936) and operations spanning the New York metropolitan area, suggesting reliability and established vendor relationships ideal for wholesale floral procurement programs.

Extensive product catalog With a supply department stocking over 4,000 items including fresh flowers, greens, foliage, flowering plants, glassware, ribbons, dried materials, and gift items, there are multiple cross-sell opportunities for florists and retailers seeking one-stop sourcing.

Strong regional focus Serving the New York metropolitan area from Paramus, NJ, Hillcrest Garden has local market reach and logistics potential for timely deliveries, enabling targeted sales campaigns to nearby florists, event planners, and retailers in a dense market.

Financial scale With annual revenue in the mid-range ($25M–$50M) and a personnel base of 11–50 employees, there is room to upsell value-added services such as premium product assortments, diversification into seasonal gift and gourmet items, and expanded logistics support.

Growth opportunities The combination of family legacy, broad product lines, and ongoing online presence (catalog, specials, resources pages) indicates readiness for digital engagement, catalog-driven upsells, and partnerships for bouquet departments, event decor, and bulk purchasing programs.