Franchise Growth Leverage the expansion of conversion and new build hotels across multiple brands (Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns, Passport Inn) and recent asset investments in Louisiana, Texas, and New Jersey to target potential franchisees looking for scalable, low-fee opportunities in the economy segment.

Strong Support Promote the Enhanced Total Team Support model (AMP) with ongoing sales and marketing training, local marketing and sales support, and 24-hour turnaround to differentiate from competitors and address franchisee pain points around operations and guest engagement.

Low Fees Highlight among the industry’s lowest fees combined with access to global Sabre reservations and flexibility in PMS choice to attract cost-conscious operators seeking robust distribution without heavy upfront costs.

Quality Assurance Position the practical QA program as a value proposition that improves property standards without restrictive mandates, appealing to owners who want guidance without overbearing compliance, and creating opportunities for upsell of additional support services.

LoyaltyMomentum Capitalize on the high retention rate (97%) and the new Legacy Circle program to target experienced franchisees and high-performing inns for renewal opportunities, cross-selling of expansion or conversion properties, and recruiting top performers as brand ambassadors.