Franchise Growth Position hihotels as a multi-brand economy franchising platform with strong expansion momentum, including recent conversions and new openings. Leverage the Legacy Circle loyalty program to attract multi-property owners and developers seeking proven retention. Highlight financing options such as SBA 504 to lower down payments and accelerate growth for new franchisees.

Financing Advantage Promote affordable entry with financing support through SBA 504 and among the lowest franchise fees in the industry. Target investors and operators who want cost-efficient growth in the economy segment, using financing as a differentiator to close deals.

Tech and Reach Capitalize on technology and distribution strengths, including a global Sabre reservation network and flexible PMS options to match property needs. Emphasize tech-forward operations with continuous marketing and guest services support via AMP and 24-hour responsiveness.

Support Engine Highlight Total Team Support through the Assurance & Marketing Program (AMP): local marketing and sales training, dedicated AMP director, fast response times, assisted online review and guest complaint handling, and a family-like corporate-owner relationship that reduces operational risk.

Loyalty Differentiation Differentiate on loyalty and recognition programs, such as The Legacy Circle and Best of the Best, to showcase commitment to franchisee success and top performance, supporting stable revenue and brand credibility in the economy hotel market.