Reverse mortgage leadership HTL is a top 10 HECM lender with a strong endorsement track record, presenting a solid basis for cross-sell of ancillary retirement and equity products to existing reverse mortgage clients.

Expanding partnerships Recent collaborations with LTCPG and Better indicate HTL’s proactive strategy to widen access to long-term care insurance and flexible equity solutions, suggesting opportunities to co-sell or white-label mortgage and insurance bundles.

Equity products focus Launch of second-lien home equity product and EquitySelect platform expansion signal appetite for high-LTV and alternative financing, enabling sales teams to target brokers and high-equity homeowners who may not qualify for traditional loans.

Geographic presence Corporate HQ in California with branches nationwide (Florida to Hawaii) creates a multi-region footprint ideal for cross-market campaigns, regional partnerships, and targeted lender-agnostic referrals.

Tech and data leverage Adoption of modern tech stack including Salesforce Marketing Cloud, Microsoft Clarity, Visual Website Optimizer and data-driven consumer engagement tools positions HTL for targeted marketing programs and analytics-driven sales plays.