Modular Solutions Highmark offers modular and scalable structures such as sExpoDECK, MAX Multi-Wall, SuperMAX, EventMAX and Modulbox, enabling sales teams to target events of varying sizes and formats, from trade shows to outdoor environments, with cost efficiency and fast setup.

Expansion Opportunities Recent product launches including EventMAX and YOURspace broaden applicability beyond indoor trade shows to outdoor events and workspace pods, creating upsell paths for clients seeking versatile branded environments and temporary buildings.

Cost and Logistics Emphasize savings in shipping, faster deployment, and design versatility to buyers prioritizing total cost of ownership and rapid time-to-value, especially for large venues, stadiums, festivals, and corporate events.

Branding and Experience Highmark’s outdoor branded environments and premium hospitality centers present opportunities to pitch integrated branding solutions, experiential marketing spaces, and showroom experiences for sponsors, exhibitors, and venues seeking standout experiences.

Market Positioning With a mid-sized employee base and revenue in the 10–25M range, target mid-market events organizers and agencies looking for reliable, durable, and turn-key event structures, leveraging their long-standing industry presence and customer service reputation.