Self-guided expansion Recent partnership with Tour24 indicates Highmark Residential is expanding access to self-guided touring across its portfolio, presenting a sales opportunity to offer digital showings, leasing automation, and contactless visitor management solutions to support scalable operations.

Resident feedback focus Past collaboration with Opiniion to generate resident reviews demonstrates openness to reputation management and tenant sentiment analytics, suggesting a sales angle for review automation, online reputation platforms, and survey-driven engagement tools.

Scale and reach With over 95,000 units across 15 states and 380 properties, Highmark Residential represents a sizeable target for enterprise solutions in property management, marketing automation, accounting, and financial analysis services tailored to large multi-state operators.

Vertical integration In-house capabilities spanning property management, leasing, marketing, accounting, and legal coordination point to opportunities for integrated tech stacks, VNOP workflows, and data interoperability solutions that reduce fragmentation and improve asset performance.

Financial scale Reported revenue in the high billions range signals readiness to invest in performance-enhancing technology, capital improvement programs, and service platforms that promise measurable ROI for owners and partners.