Fractional leadership Highforge offers a popular fractional CMO retainer, presenting a ready-made entry point for mid-market clients seeking experienced leadership without a full-time CMO. This can be leveraged to upsell strategic branding, messaging, and digital marketing services to those clients.

Full-service offering With capabilities spanning branding, messaging, WordPress and Shopify development, SEO, PPC, social ads, email marketing, and hosting, there is an opportunity to cross-sell bundled digital transformation packages to existing clients who need end-to-end online presence improvements.

Nonprofit focus The organization provides deep discounts to nonprofit or B-profit partners and leaders participate on nonprofit boards. This creates a pathway to win enterprise-class nonprofit accounts and social impact brands that value mission-aligned digital marketing, while building long-term partnerships.

SMB growth alignment With a client base of 11-50 employees and revenue in the 1M-10M range, Highforge targets growing businesses that may need scaling website, marketing automation, and ads management. There is potential to position scalable retainer packages tailored to mid-market firms undergoing growth spurts.

Technology stack leverage Proficiency in WordPress, Shopify, Google Ads, and social platforms, plus a data-centric stack (Heap, Mailchimp, Gravatar) enables data-driven campaigns and measurable ROI proposals. Use case studies and dashboards can drive new client acquisitions focused on performance marketing and rapid site optimization.