Expansion Opportunities Hickory’s Smokehouse is aggressively expanding across the UK with new openings planned and recent locations in Liverpool, Cambridge, Peterborough, and Crewe. This ongoing growth presents multiple cross-sell and regional partnership opportunities, including supplier negotiations, local marketing collaborations, and venue-specific promotions to accelerate new-store revenue.

People & Training The company places a strong emphasis on team development and engagement, with a dedicated Training Academy and high employee satisfaction ratings. This creates opportunities to propose scalable training partnerships, leadership development programs, or corporate hospitality/events packages that leverage their people-centric brand to attract like-minded talent and enhance guest experience.

Experience-Driven Vibe With a Southern BBQ experiential concept and added amenities like a cinema room in new locations, Hickory’s targets differentiated guest experiences. There is potential to upsell premium dining experiences, event packages (private bookings, screenings, or themed nights), and equipment or venue services that align with their experiential strategy.

Community & Partnerships Collaborations such as the Together Trust project indicate openness to social responsibility initiatives and industry partnerships. Sales opportunities exist in sponsorships, fundraising event partnerships, and CSR-aligned programs that enhance brand loyalty and community visibility for suppliers and service providers.

Operations & Technology A modern tech stack including AWS, WordPress, CRM-like integrations, and data-driven marketing signals suggests readiness for digital services, loyalty, menu optimization, and omnichannel promotions. Offerings around point-of-sale integrations, loyalty programs, online ordering enhancements, or targeted advertising could drive efficiency and incremental revenue for Hickory’s.