Acquisition momentum Hexagon Metrology has recently expanded through multiple acquisitions in 2026, including Planit Canada and ITRES, signaling a growth strategy that opens cross-sell opportunities in woodworking software and advanced airborne mapping.

Expansion targets Strategic partnerships and cooperation deals such as the WB Group collaboration indicate Hexagon’s interest in expanding go-to-market reach and system integration capabilities, presenting opportunities to position broader metrology and CAM solutions.

Software integration Recent launches like Selective Simulation in NCSIMUL and notes on CAM software integration highlight a need for customers seeking verified, optimized NC programs; target manufacturers with complex machining to upsell advanced simulation and verification tools.

Industrial collaboration Partnerships with Edwards Vacuum for digital infrastructure and CAM, plus multi-axis mill-turn optimization, point to a buyer base invested in end-to-end digital manufacturing ecosystems—ideal for bundled metrology, CAD/CAM, and process automation proposals.

Market positioning With revenue in the range of $50M–$100M and a mid-sized employee base, Hexagon Metrology sits between niche providers and large-scale competitors, suggesting high-potential cross-sell to customers in aerospace, automotive, and manufacturing sectors seeking scalable measurement and software solutions.