Exclusive Channel Advantage HEUBEL SHAW is the exclusive Raymond Corporation dealer for narrow-aisle electric forklifts in the Central U.S., offering new and used trucks, racking, and end-to-end warehouse design. This channel position supports a high-probability pipeline for Raymond equipment refresh, maintenance contracts, and integrated storage solutions across 11 facilities, enabling multi-site cross-sell opportunities.

Integrated Solutions Their capability to provide equipment, racking, and warehouse layout design enables bundled projects for clients needing equipment plus optimization. This creates opportunities to cross-sell installations, design services, and ongoing maintenance across multiple sites.

Regional Footprint Operations across 11 facilities in the Central U.S. establish a scalable platform for regional accounts and multi-site deployments, with potential to expand service and parts coverage to additional facilities and industries.

Tech Stack Readiness A digital foundation including Azure Active Directory, virtualization, and security tooling suggests readiness to sell IT-enabled warehouse solutions—such as telematics, WMS/ERP integration, analytics, and cloud-based maintenance and security services to complement physical assets.

Mid-Market Scale With revenue in the 100M-250M range and 201-500 employees, the company operates at a scale conducive to enterprise-grade procurement cycles, long-term maintenance contracts, and multi-site fleet and racking upgrade programs.