Strong Market Position Hertz UAE operates as the leading car rental brand within its region, backed by its global reputation and part of the Al Futtaim Group, presenting ample opportunities for B2B partnerships and fleet management services.

Sustainability Commitment The recent partnership with the Desert Vipers cricket team to reduce carbon footprint highlights Hertz UAE’s focus on environmentally friendly initiatives, making it an attractive partner for eco-conscious brands and green mobility solutions.

Diverse Service Portfolio Offering a wide range of services including short and long-term rentals, corporate leasing, chauffeur services, and event transportation, Hertz UAE can expand into niche transportation markets or customized mobility solutions for corporate clients.

Technological Integration Utilizing advanced digital tools such as Google PageSpeed and WordPress, Hertz UAE is positioned to enhance digital marketing and customer engagement strategies, opening opportunities for sales of digital advertising, fleet tracking, or booking technology solutions.

Growth and Expansion Potential With a revenue estimate between 50 to 100 million USD and a relatively lean team, Hertz UAE is poised for growth. There are opportunities to introduce fleet expansion, premium vehicle offerings, or strategic partnerships to capture larger market share in the UAE's transportation sector.