Herron Associates

Market ResearchIndiana, United States11-50 Employees

Herron Associates is a market research firm that specializes in data collection, supporting clients with services such as participant recruiting, focus groups, field intercepts, national staffing, field management, and research technology. Its offerings extend to usability testing, online focus groups and bulletin boards, video conferencing, and video streaming, enabling clients to conduct in-person and remote research studies.

Based in the Indianapolis area, the company targets organizations needing structured data gathering and participant management for consumer-focused research. The firm positions itself within the market research industry as a partner that handles the operational aspects of data collection, helping clients design and execute studies that inform product development, customer service improvements, and policy-relevant insights. The description highlights a dual focus on serving clients who commission research and providing consumers with opportunities to participate in studies and be compensated for their input.

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