Market Positioning Recognize Herlong Sotheby’s International Realty as a values-driven Upstate SC broker with strong local footprint (Greenville and Clemson) and an established presence among 40+ associates to tailor targeted outreach for premium residential services and exclusive listings.

Growth Opportunity With 11-50 employees and growing, engage in scalable data and marketing automation partnerships to support expansion, lead generation, and CRM optimization as they expand across the Upstate region.

Tech Stack Fit Leverage their current tech usage (WordPress, AWS, advertising platforms, data partners) to offer integrated martech and proptech solutions, including analytics, retargeting, and audience segmentation aligned to luxury homebuyer behavior.

Financial Rank Revenue in the mid-range for a regional brokerage suggests capacity for enhanced technology investments, marketing spend, and training programs; position as a supplier for scalable platforms that improve efficiency and client experience.

Strategic Partnerships Target collaboration opportunities with premium brands and local builders, and offer value through enterprise-grade marketing, site optimization, and customer experience enhancements that reinforce their value-based differentiators.