Insights

Product Innovation Heritage Guitars continuously expands its product lineup with new collections such as The Standard II and Core Collection models, indicating a strong focus on innovation and high-end craftsmanship, which presents opportunities to target boutique music stores and custom shop clients seeking premium instruments.

Brand Revitalization Recent launches of signature models and pickups, along with facility expansions in Kalamazoo, signal a strategic effort to reinforce brand prestige, ideal for premium retail partnerships and collaborations with influential musicians seeking authentic, handcrafted electric guitars.

Market Positioning With revenues between $25M and $50M and a focus on handcrafted, electric guitars, Heritage Guitars positions itself in the high-quality niche similar to Collings Guitars, suggesting sales opportunities in the premium segment of musical instruments and direct-to-consumer online sales channels.

Technological Engagement The use of advanced tech tools like Amplitude, Sentry, and HTTP/3 demonstrates a commitment to quality and modern marketing, opening avenues to collaborate with music tech platforms, online marketplaces, and digital marketing agencies targeting musicians and collectors.

Customer Base Growth Heritage’s focus on handcrafted, boutique electric guitars with extensive recent product launches indicates a growing customer base of discerning musicians and collectors, providing opportunities to develop exclusive partnerships and targeted outreach to expand market reach in both retail and custom order channels.

Similar companies to Heritage Guitars

Heritage Guitars Tech Stack

Heritage Guitars uses 8 technology products and services including Amplitude, Facebook Pixel, Cloudflare, and more. Explore Heritage Guitars's tech stack below.

  • Amplitude
    Analytics
  • Facebook Pixel
    Analytics
  • Cloudflare
    Content Management System
  • Twemoji
    Font Scripts
  • Sentry
    Issue Trackers
  • American Express
    Payment Processing
  • Mastercard
    Payment Processing
  • HTTP/3
    Web & Portal Technology

Media & News

Heritage Guitars's Email Address Formats

Heritage Guitars uses at least 1 format(s):
Heritage Guitars Email FormatsExamplePercentage
First.Last@heritageguitars.comJohn.Doe@heritageguitars.com
78%
F.Last@heritageguitars.comJ.Doe@heritageguitars.com
11%
FirstL@heritageguitars.comJohnD@heritageguitars.com
11%

Frequently Asked Questions

Where is Heritage Guitars's headquarters located?

Minus sign iconPlus sign icon
Heritage Guitars's main headquarters is located at 1100 North Edwards Street Kalamazoo, Michigan 49007 United States. The company has employees across 1 continents, including North America.

What is Heritage Guitars's phone number?

Minus sign iconPlus sign icon
You can contact Heritage Guitars's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Heritage Guitars's official website and social media links?

Minus sign iconPlus sign icon
Heritage Guitars's official website is heritageguitars.com and has social profiles on LinkedIn.

What is Heritage Guitars's NAICS code?

Minus sign iconPlus sign icon
Heritage Guitars's NAICS code is 71113 - Musical Groups and Artists.

How many employees does Heritage Guitars have currently?

Minus sign iconPlus sign icon
As of April 2026, Heritage Guitars has approximately 21 employees across 1 continents, including North America. Key team members include Owner: J. H.Manager Of Operations: D. S.Scheduling & Production Control Manager: J. K.. Explore Heritage Guitars's employee directory with LeadIQ.

What industry does Heritage Guitars belong to?

Minus sign iconPlus sign icon
Heritage Guitars operates in the Musicians industry.

What technology does Heritage Guitars use?

Minus sign iconPlus sign icon
Heritage Guitars's tech stack includes AmplitudeFacebook PixelCloudflareTwemojiSentryAmerican ExpressMastercardHTTP/3.

What is Heritage Guitars's email format?

Minus sign iconPlus sign icon
Heritage Guitars's email format typically follows the pattern of First.Last@heritageguitars.com. Find more Heritage Guitars email formats with LeadIQ.

When was Heritage Guitars founded?

Minus sign iconPlus sign icon
Heritage Guitars was founded in 1985.

Heritage Guitars

MusiciansMichigan, United States11-50 Employees

In the late 1800s, Orville Gibson arrived in Kalamazoo and began designing his own range of mandolins. Over time his company grew to become one of the world’s premier musical instrument manufacturers. Some of the world's finest guitars were built at 225 Parsons Street from 1917 to 1984.

Some of the former senior employees wanted to continue the tradition of handcrafting beautiful, high quality electric guitars in Kalamazoo. In the spring of 1985, they bought space at the iconic factory, much of the original guitar-making equipment, and the rest is history.

Jim Deurloo, Marv Lamb, and JP Moats (the founders of Heritage) had a combined total of 84 years of guitar-building experience when the company began. In time, Bill Paige and Mike Korpak joined as co-owners. Today, Jim, Marv, and Bill are still active in the daily business and their wealth of knowledge continues to live through our next generation of luthiers.

We introduced our first Heritage guitar, the H-140 solid body single cutaway electric guitar, at the 1985 NAMM show in New Orleans. Over the years, we have built a small array of various instruments. We now focus exclusively on making the world’s greatest hollow, semi-hollow, and solid body electric guitars.

Section iconCompany Overview

Headquarters
1100 North Edwards Street Kalamazoo, Michigan 49007 United States
Phone number
NAICS Code
71113 - Musical Groups and Artists
Founded
1985
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Heritage Guitars's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Heritage Guitars's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.