Strategic Partnerships Leverage recent brand collaborations and influencer-led campaigns (Joybyte, Universal Pictures, Focus Features, Sakara Life) to propose co-branded fragrance and candle drops or limited-edition gift sets with cross-promotional reach in entertainment, wellness, and lifestyle segments.

Niche Audience Position Heretic Parfum as a premium, natural, non-toxic fragrance line for consumers seeking ethically sourced, botanically rich scents; target niche wellness and vegan communities, boutique retailers, and eco-conscious luxury retailers seeking differentiated product stories.

Expanded Product Suite Capitalise on product extensions such as Nosferatu candles and other candle launches to create bundling opportunities with perfumes; propose retail bundles, sampler sets, and gift-ready packaging for holidays or film-related promotions aligned with partner brands.

Digital Growth Exploit strong social and creator-driven momentum on TikTok Shop via Joybyte collaboration to scale affiliate GMV; offer influencer-focused campaigns, affiliate programs, and performance-based placements to expand reach in beauty, fragrance, and lifestyle verticals.

Sustainability Premium Highlight 100% natural ingredients, vegan, cruelty-free credentials, and clean-by-default positioning to unlock premium shelf space in retailers prioritising clean beauty; pitch to retailers and distributors focused on sustainable, transparent brands seeking category leadership in clean perfumery.