Diverse Audience Focus Herd Strategies specializes in connecting minority and mainstream audiences, with a niche emphasis on quality of life issues. Sales opportunity: offer targeted outreach and localization services to brands seeking to expand diverse reach, including government and non-profit collaborations.

SBOW Advantage As a minority and woman-owned small business (2-10 employees), Herd Strategies can be positioned for supplier diversity programs, contract opportunities with public sector entities, and partnerships that favor minority-owned vendors.

Integrated Solutions The firm provides integrated marketing and communications strategies across nonprofits, government, quasi-government, community, and corporate clients. Sales angle: cross-sell comprehensive services including PR, marketing, digital analytics, and stakeholder engagement for holistic campaigns.

Digital Footprint Tech stack includes Google Analytics, fonts and web technologies, and RSS feeds. Opportunity: offer enhanced digital marketing, analytics optimization, and content delivery improvements to boost campaign performance for current and new clients.

Regional Growth Potential Based in Indianapolis with a Madison/Indiana focus and a revenue range of 1M-10M, there is room to scale by targeting state and local government, education, and civic initiatives that require strong community relations and authentic storytelling.