Insights

Local media footprint Herald-Whig is a long-standing, community-focused newspaper with deep roots in Quincy, IL, providing opportunities to upsell localized digital and print advertising to small business customers seeking community reach.

Digital advertising stack Current tech stack includes ID5, DFP, AWS, Cloudflare, Google Analytics, and a CDN, indicating readiness for targeted programmatic campaigns, retargeting, and analytics-driven ad offerings for local advertisers.

Payment integration potential Recent launch of a utility payment service suggests capacity to expand digital payments, biller networks, and related fintech partnerships with local utilities, municipalities, and service providers.

Leadership changes Notable recent leadership appointments for publisher and editor roles signal potential up-tier for strategic partnerships, sponsored content, audience growth initiatives, and innovative revenue models.

SMB market focus Small to mid-sized business profile (Revenue in the 1M–10M range, 11–50 employees) aligns with targeted offerings in local digital marketing packages, sponsorships, and event-driven advertising to community businesses.

Herald-Whig Tech Stack

Herald-Whig uses 8 technology products and services including Amazon Advertising, Google AdSense, Taboola, and more. Explore Herald-Whig's tech stack below.

Herald-Whig's Email Address Formats

Herald-Whig uses at least 1 format(s):
Herald-Whig Email FormatsExamplePercentage
FLast@whig.comJDoe@whig.com
97%
FirstLas@whig.comJohnDoe@whig.com
3%

Frequently Asked Questions

What is Herald-Whig's official website and social media links?

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Herald-Whig's official website is whig.com and has social profiles on LinkedIn.

How much revenue does Herald-Whig generate?

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As of July 2026, Herald-Whig's annual revenue is estimated to be $1M - $10M.

What is Herald-Whig's SIC code NAICS code?

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Herald-Whig's SIC code is 3999 - Manufacturing Industries, Not Elsewhere Classified NAICS code is 51111 - Newspaper Publishers.

How many employees does Herald-Whig have currently?

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As of July 2026, Herald-Whig has approximately 36 employees across 1 continents, including North America. Key team members include President: L. B.Director Of Business Administration: K. B.Production Services Manager: B. F.. Explore Herald-Whig's employee directory with LeadIQ.

What industry does Herald-Whig belong to?

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Herald-Whig operates in the Newspaper Publishing industry.

What technology does Herald-Whig use?

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Herald-Whig's tech stack includes Amazon AdvertisingGoogle AdSenseTaboolaSnowplowWordPressOsanoGoogle WorkspaceWhatsApp Business.

What is Herald-Whig's email format?

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Herald-Whig's email format typically follows the pattern of FLast@whig.com. Find more Herald-Whig email formats with LeadIQ.
Herald-Whig logo

Herald-Whig

Newspaper PublishingIllinois, United States11-50 Employees

The Herald-Whig is a local newspaper based in Quincy, Illinois, owned by Quincy Media, Inc. It traces its lineage to early Adams County publications, with roots dating back to The Illinois Bounty Land Register and a first combined edition published in 1926 after a series of mergers. The publication emphasizes journalistic excellence and aims to inform readers about critical issues, propose solutions, and present a range of viewpoints through its opinion pages.

The Herald-Whig positions itself as a community leader, engaging with organizations and causes to enhance regional life and maintain editorial and financial independence based on fairness, accuracy, and reliability. In August 2023, the Herald-Whig launched a payment service for utility and trash customers, reflecting a broader effort to serve the needs of its local audience. It seeks to serve both customers and employees, stressing service quality and teamwork.

Section iconCompany Overview

Website
whig.com
SIC Code
3999 - Manufacturing Industries, Not Elsewhere Classified
NAICS Code
51111 - Newspaper Publishers
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Herald-Whig's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Herald-Whig's revenue is estimated to be in the range of $1M - $10M

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