Her Universe, LLC Email Format
Retail Apparel and FashionFlorida, United States11-50 Employees
Her Universe, LLC is a retail apparel and fashion company and lifestyle brand based in Sanford, Florida, that creates merchandise for female science fiction fans. The company was founded by actress and entrepreneur Ashley Eckstein and focuses on fashion-forward products aimed at fangirls and fans of pop culture franchises. The organization employs an estimated 11 to 50 people. Its partnerships and product releases have included a 2026 collaboration with Disney Store to release a retro Mickey Mouse swimwear collection, and a 2025 collaboration with Universal Pictures for its 11th annual fashion show at San Diego Comic-Con. Since 2021, the brand has released multiple franchise-inspired lines, including Outlander (February 2022), Spirited Away jewelry (2022) with RockLove, the Hocus Pocus-inspired collection (2022), a denim bottoms line (2023) featuring Disney, Pixar, and Hello Kitty motifs, as well as broader lines tied to Star Wars, Marvel, and Jurassic World.