Expanding Payment Solutions Hepsipay's recent launch of Turkey's first 'Buy Now, Pay Later' service indicates a strategic move into innovative consumer finance solutions, presenting opportunities for partner integration and co-branded financial products.

Focused Market Positioning As a wholly owned subsidiary of Hepsiburada, the dominant e-commerce platform in Turkey, Hepsipay is well-positioned to leverage its parent company's extensive customer base for cross-selling advanced digital payment services.

Financial Growth Potential With an impressive revenue range of 500 million to 1 billion USD and a focus on reliable, secure online payments, Hepsipay presents prospects for upselling new fintech solutions and expanding into regional markets.

Technology Stack Ready Utilizing robust tools like Google Analytics, Google Tag Manager, and security protocols such as X-XSS-Protection and HSTS, Hepsipay is equipped to integrate additional digital tools and analytics services to optimise payment experiences.

Strategic Client Engagement Hepsipay’s value-added services for merchants facilitate business scaling beyond payments, offering opportunities for tailored payment solutions, loyalty integrations, and end-to-end processing partnerships with high-growth e-commerce platforms.