Small Practice A locally owned chiropractic wellness center with a small team (2-10 employees) and annual revenue in the low to mid seven figures, presenting a target for local B2B partnerships, patient acquisition support, and tech-enabled marketing services tailored to small clinics.

Tech Stack Website and digital presence rely on basic web technologies (jQuery UI, Leaflet) with monitoring via New Relic, indicating opportunities to offer modern marketing platforms, patient engagement tools, and performance analytics to optimize online visibility and patient conversions.

Owner Focus Owned and operated by Dr. Abby Heppner with specialized credentials (Advanced Proficiency in Activator Methods) and professional memberships (CCA), suggesting partnerships around continuing education, credentialed training programs, and high-trust marketing messaging.

Local Market Located in Salem, Oregon, one block south of Mission on Commercial St, which presents opportunities for local outreach, community partnerships, cross-promotions with neighboring health and wellness businesses, and targeted local advertising.

Growth Potential Revenue scale and comparable clinics in the sector (e.g., multi-location, higher staff counts) imply room for scalable solutions such as patient retention programs, appointment automation, and scalable marketing funnels to drive practice growth.