Partnership Expansion Heller recently formalized a strategic partnership with SEHO North America and SEHO Systems, plus APAC market activity, signaling a coordinated global go-to-market. This creates a compelling cross-regional selling story and local support footprint to pursue EMS and OEM accounts needing integrated reflow and soldering solutions.

APAC Growth The 2026 APAC Distributor Conference in Shanghai shows active regional expansion. Engage APAC distributors with a tailored channel program, local training, and regional marketing to win high-volume EMS providers seeking reliable, fast-delivery reflow ovens for evolving production needs.

Vacuum Upsell The High UPH Vacuum Oven launched in 2023 positions Heller as a supplier of high-throughput, vacuum reflow capabilities. Target fine-pitch, high-volume manufacturers and convert existing customers with retrofit/upgrade opportunities and joint solutions with SEHO for complete equipment packages.

Service Revenue Heller’s global leadership and single-point-of-contact service model enables recurring revenue through service contracts, retrofits, and spare-parts programs. Promote extended warranties, remote monitoring, and upgrade paths to minimize downtime and extend installed base lifecycles.

Ecosystem Access The Digital Foxconn Ecosystem Partner award highlights proximity to Foxconn and related suppliers. Leverage this ecosystem to target OEMs and EMS customers within Foxconn’s network with co-marketing, pilots, and bundled reflow-soldering solutions for faster adoption.