Helixa Employee Directory
Market ResearchNew York, United States11-50 Employees
Helixa operates in the market research space, offering audience intelligence intended to help brands and marketers engage more deeply with the audiences that matter to them, all while emphasizing privacy. The approach analyzes groups across multiple dimensions to reveal both observed behaviors and inferred beliefs and intentions, moving beyond what people say to capture their actions and motivations. Its clients are brands and marketers seeking richer, data-driven understanding of audiences to inform strategy for US and global markets. The company is based in New York and is described as a small to mid-sized firm within the industry. In November 2022, Helixa announced a partnership with Unlock Earned Media Values to explore audience motivations on Twitch and to inform marketing approaches.
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