Insights

E-commerce Growth Helen of Troy operates on Shopify with a modern tech stack, signaling mature direct-to-consumer capabilities and opportunities to optimize online sales, digital marketing, and retail partnerships.

Global Sourcing Tariff-driven expansion into Southeast Asia highlights a focus on diversified supplier bases; sales teams can target new procurement channels, pricing strategies, and supply chain resilience for retailers.

Brand Portfolio Acquisition of Olive & June and a broad Home & Outdoor and Beauty & Wellness lineup create cross-sell opportunities, co-branding, and channel expansion across consumer segments.

Leadership Strategy Recent CEO transition to G. Scott Uzzell suggests potential strategic pivots; sales motions may emphasize premium positioning, partnerships, and accelerated go-to-market programs.

Sustainability Focus ESG reporting and ongoing restructuring reflect a commitment to sustainable practices; opportunity to highlight eco-friendly products, sustainable packaging, and supplier sustainability programs in sales pitches.

Similar companies to Helen of Troy

Helen of Troy Tech Stack

Helen of Troy uses 8 technology products and services including Corel, Cloudflare CDN, Shopify, and more. Explore Helen of Troy's tech stack below.

  • Corel
    Communication And Collaboration
  • Cloudflare CDN
    Content Delivery Network
  • Shopify
    E-commerce
  • Smartsheet
    Project Management
  • Ahrefs
    Search Marketing
  • Cloudflare Bot Management
    Security
  • Microsoft Exchange
    Storage
  • HTML5
    Web Tools And Plugins

Media & News

Helen of Troy's Email Address Formats

Helen of Troy uses at least 3 format(s):
Helen of Troy Email FormatsExamplePercentage
FLast@helenoftroy.comJDoe@helenoftroy.com
85%
FiLast@helenoftroy.comJoDoe@helenoftroy.com
8%
LastFi@helenoftroy.comDoeJo@helenoftroy.com
5%
First.Last@helenoftroy.comJohn.Doe@helenoftroy.com
2%
FLast@hotus.comJDoe@hotus.com
88%
FirstLast@hotus.comJohnDoe@hotus.com
6%
First.Last@hotus.comJohn.Doe@hotus.com
4%
FiLast@hotus.comJoDoe@hotus.com
2%

Frequently Asked Questions

Where is Helen of Troy's headquarters located?

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Helen of Troy's main headquarters is located at 201 East Main Street Suite 300 el Paso, Texas United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Helen of Troy's phone number?

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You can contact Helen of Troy's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Helen of Troy's stock symbol?

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Helen of Troy is a publicly traded company; the company's stock symbol is HELE.

What is Helen of Troy's official website and social media links?

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Helen of Troy's official website is careers.helenoftroy.com and has social profiles on LinkedInCrunchbase.

What is Helen of Troy's NAICS code?

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Helen of Troy's NAICS code is 31-33 - Manufacturing.

How many employees does Helen of Troy have currently?

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As of May 2026, Helen of Troy has approximately 2.3K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: G. S. U.Cio / Svp It: M. K.Chief Strategy Officer: N. J.. Explore Helen of Troy's employee directory with LeadIQ.

What industry does Helen of Troy belong to?

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Helen of Troy operates in the Manufacturing industry.

What technology does Helen of Troy use?

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Helen of Troy's tech stack includes CorelCloudflare CDNShopifySmartsheetAhrefsCloudflare Bot ManagementMicrosoft ExchangeHTML5.

What is Helen of Troy's email format?

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Helen of Troy's email format typically follows the pattern of FLast@helenoftroy.com. Find more Helen of Troy email formats with LeadIQ.

How much funding has Helen of Troy raised to date?

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As of May 2026, Helen of Troy has raised $1.5B in funding. The last funding round occurred on Feb 20, 2024 for $1.5B.

When was Helen of Troy founded?

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Helen of Troy was founded in 1968.

Helen of Troy

ManufacturingTexas, United States1001-5000 Employees

Helen of Troy Limited is a manufacturing company and global consumer products player based in El Paso, Texas. It manages a portfolio of brands across home and outdoor goods and beauty and wellness products, aiming to deliver quality and reliability to everyday consumers. With more than five decades of experience, the company serves households seeking dependable items and relies on its associates to support growth and product development.

As an established participant in the consumer goods sector, it combines brand breadth with manufacturing capabilities to reach an international audience. In 2025, the company announced an expansion of its offices to Southeast Asia and New York, along with an expanded Southeast Asia sourcing footprint to address tariff-related pressures.

Section iconCompany Overview

Headquarters
201 East Main Street Suite 300 el Paso, Texas United States
Phone number
Stock Symbol
HELE
NAICS Code
31-33 - Manufacturing
Founded
1968
Employees
1001-5000

Section iconFunding & Financials

  • $1.5B

    Helen of Troy has raised a total of $1.5B of funding over 1 rounds. Their latest funding round was raised on Feb 20, 2024 in the amount of $1.5B.

  • $1B$10B

    Helen of Troy's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1.5B

    Helen of Troy has raised a total of $1.5B of funding over 1 rounds. Their latest funding round was raised on Feb 20, 2024 in the amount of $1.5B.

  • $1B$10B

    Helen of Troy's revenue is estimated to be in the range of $1B$10B

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