Balanced Creativity Helen + Gertrude positions itself as a data-driven creative agency that blends analytics with storytelling. For sales, emphasize capabilities in integrated creative and media strategies, offering clients a unified approach that reduces silos and improves campaign ROI.

Award Winning Cred Recent awards and recognitions (Telly Award, two Communicator Awards, Health Equity Congress participation) signal credibility and proven results. Use these achievements in outreach to validate quality and justify larger or more strategic engagements.

Health Equity Focus Active involvement in health equity and clinical trials communications suggests strong potential in healthcare and patient-centric campaigns. Target health systems, pharma communications teams, and patient advocacy groups seeking inclusive storytelling and impact-driven campaigns.

Growing Leadership Appointment of a new Director of Project Management indicates investment in process efficiency and scalable delivery. Position as a partner for larger programs requiring robust program governance, cross-team coordination, and predictable outcomes.

Low to Mid Market Scale The firm size (11-50 employees) and revenue range place it in the mid-market segment. Propose scalable, high-ROI campaigns, retainer-based partnerships, and flexible service packages that align with evolving client needs without overextending the agency.