Strong legacy Longstanding family-owned manufacturer with over 70 years in the suet cake and bird feeder market, now under Chapin International, offering stability and trust to retailers seeking reliable supply partners.

Regional focus Based in Coopersville, Michigan with domestic and international distribution, presenting opportunities with retailers and distributors across the US and abroad for home, lawn, and garden categories.

Scale and reach Small to mid-sized company with 11-50 employees and revenue between 10M-25M, indicating agility combined with established manufacturing capabilities suitable for scalable point-of-sale and promotional campaigns.

Product leadership Historically pioneering suet cake production and maintaining in-house manufacturing, allowing partnerships around exclusive or co-branded wildlife feeding products and seasonal promotions.

Digital readiness Active online presence with modern tech stack elements and e-commerce readiness signals, offering opportunities for digital marketing collaborations, direct-to-retail programs, and streamlined ordering.