Care services expansion Target growth by expanding in-home care services for seniors with Alzheimer’s, dementia, Parkinson’s, traumatic brain injury, and spinal cord injuries in South Eastern Michigan, leveraging the existing emphasis on specialized, high-touch care.

SMB partner potential Approach local health networks, assisted living facilities, and caregiver referral agencies in Michigan to establish partnerships that funnel clients needing in-home skilled nursing, respite care, and comprehensive care plans.

Tech enablement Highlight opportunities to upsell digital care coordination and remote monitoring capabilities by showcasing tech stack familiarity (Snowplow, Google Analytics, Microsoft 365) to improve client outcomes and operational efficiency.

Growth readiness Position Hearts and Hands as a scalable provider with a mid-market footprint (11-50 employees) and revenue in the high six figures to low seven figures, suitable for joint marketing initiatives and supported growth programs.

Employer appeal Leverage career opportunities and local ownership to attract clinicians and aides; offer targeted onboarding and training partnerships to improve retention and service quality, creating a stable workforce for expansion.