Small Biz Focus Target Rhode Island small businesses with the Full Choice Program to offer flexible employer contributions and family coverage, while cross-selling low-cost ancillary benefits such as life, accident, vision, medical bridge, and pet insurance to boost plan adoption.

Gig Outreach Expand outreach to gig economy employers and workers, including Lyft drivers and other platforms, offering affordable health coverage tailored to variable income and leveraging existing Lyft partnership to enroll more Rhode Islanders.

Digital Lead Tools Capitalize on Savings Tool and Savings Calculator to generate qualified leads, guiding prospects from self service insights to consultative enrollments and differentiating HealthSource RI in a competitive market.

RI Partnerships Leverage Rhode Island focus to form partnerships with chambers of commerce, small business associations, and broker networks to drive employer enrollments and broaden awareness of the Full Choice program.

Market Differentiation Differentiate with the exclusive Full Choice program and low-cost ancillaries, supported by targeted digital marketing campaigns across search, SEO and video channels to attract price-conscious RI buyers and convert interest into enrollments.