Market focus Target mid-size OTC and HBA manufacturers seeking national sales coverage and integrated marketing to get products onto store shelves and into sustained shelf presence.

Service breadth Leverage combined sales and marketing offerings including category advisory, packaging, GTM strategy, creative, media, and eCommerce to upsell clients from basic services to full fractional leadership.

Growth track Position HSM as a growth partner for manufacturers with revenue in the millions to tens of millions seeking to scale distribution nationally and optimize account reach.

Technology leverage Utilize and promote a tech stack spanning CRM, recruitment, analytics, and marketing platforms to improve prospect targeting, measurement, and execution speed for client campaigns.

Funding readiness Target potential clients with documented growth trajectories and funding capacity, emphasizing how HSM can accelerate revenue expansion through integrated sales/marketing leadership.