Strategic Partnerships HMA has a recent strategic alliance with Priority Health to deliver a flexible TPA solution for Michigan-based employers, signaling a channel-led growth opportunity to expand into existing regional networks and leverage partner ecosystems.

Leadership Momentum With leadership changes including a new President and CEO, HMA presents a window for sales engagement centered on strategic vision, product modernization, and renewed investment in service quality to attract mid-market self-funded employers seeking innovative health plan designs.

Scale and Reach As a mid-to-large TPA in the self-funded space with 201-500 employees and revenues in the billion-dollar range, HMA represents a scalable client with potential for upsell into larger self-funded programs, administrative services, and enhanced risk management offerings.

Tech Enablement HMA’s tech stack includes data and integration tools (SQL Server, Azure DevOps, Webpack) and Microsoft ecosystem usage, indicating opportunities to position advanced analytics, reporting enhancements, and seamless ERP/benefits administration integrations as differentiators for employers pursuing efficiency and transparency.

Workplace Credibility Past recognition as a top workplace and a focus on health outcomes aligned with cost efficiency provides a talking point for selling value-based benefits, employee engagement initiatives, and provider-network negotiations as part of a comprehensive self-funded strategy.