Strategic partnerships HERO actively engages in collaborations with notable organizations such as Ardmore Institute of Health, Blue Zones, and Bon Secours Mercy Health Foundation to establish endowed research fellowships. This indicates a receptiveness to joint programs and sponsorships that can be leveraged for co-branded health and well-being initiatives.

Healthy workplace demand The organization focuses on workplace health and well-being, with tools like the HERO Scorecard and a Think Tank. This points to a strong market need for evaluation, benchmarking, and strategic health programs that could be sold as service packages, assessments, and ongoing consulting.

Education and research HERO emphasizes research, education, and policy leadership in HWB, offering opportunities to provide training, executive education, and evidence-based programs to corporate clients seeking to improve programs and demonstrate ROI.

Digital and content potential Existing tech stack includes WordPress, MySQL, Shopify, and a content-driven platform. There is opportunity to offer customer-facing dashboards, content subscriptions, or digital programs that align with their scorecard and research outputs.

Thought leadership access With initiatives like The HERO Think Tank and ongoing policy leadership, HERO can be a gateway client for premium advisory, speaking engagements, and sponsorships that align with senior leadership and HR/Wellness teams seeking credibility and influence.