Paid Media Expansion Google Ads usage and CRO tooling suggest an opportunity to expand paid media management, enhance remarketing, and run ongoing A/B testing to improve ROAS.

Conversion Optimization The investment in Visual Website Optimizer indicates openness to funnel and checkout optimization, mobile UX improvements, and testing to lift conversions and average order value.

Wholesale Opportunities Revenue scale and boutique positioning create a path to explore wholesale distribution and private-label collaborations with retailers.

Analytics Enablement The tech stack including Google Tag Manager and data storage enables analytics and attribution improvements; propose analytics services, dashboards, and data integration to optimize marketing spend.

Fulfillment Strategy As an online retailer, partnerships on fulfillment optimization, inventory forecasting, and last-mile logistics could help margins and delivery speed.