Advertising Monetization The Hays Daily News runs a mix of print and digital products, including The Extra total-market edition and a digital portfolio powered by Pixel Power Haus with ad tech like Prebid, Revcontent and native placements. This enables integrated, multi-channel advertising opportunities across print, online, native, and sponsorships. Leverage audience reach through non-subscriber distribution and scarce markets to upsell bundled campaigns for local businesses seeking broad visibility.

Partnerships & Sponsorships HDN has existing collaborations with local institutions such as Hays Medical Center and North Central Kansas Technical College, and community channels like ONE. There is room to expand co-branded events, sponsored content, and community-impact features that generate new revenue streams from healthcare, education and faith-based audiences, while reinforcing local relevance.

Niche Content Monetization HDN’s niche products—Sports Ink, travel and tourism sections, Veterans Day features and profiles of local professionals—offer targeted ad opportunities and sponsored content slots. Propose premium placements, sponsored guides, and event spotlight packages to local brands looking for highly engaged, demographic-specific reach.

Digital Services Growth The in-house Pixel Power Haus team builds websites and mobile apps and manages digital assets for HDN and external clients. This positions the company to upsell website redesigns, app development, hosting, SEO, analytics and performance optimization services to local businesses and organizations seeking modern digital footprints.

Growth & Positioning As a mid-market regional publisher with awards and diversified products, there is potential to scale by cross-selling advertising packages across print, digital, events and sponsored content, and by exploring partnerships with other regional publishers for expanded reach and bundled offerings in the local market.