Growing Product Range Haydenshapes has expanded beyond surfboards into apparel and wetsuits, with recent collaborations and new collections launched in 2023, indicating a strategic move to diversify product offerings and capture additional market segments.

Brand Collaborations Partnerships with The Woolmark Company and launch of exclusive collections like Wave Relic demonstrate a focus on premium branding and unique collaborations, opening opportunities to target high-end retail partners and premium consumers.

Innovative Materiality The company’s emphasis on art, innovation, and patented technologies like FutureFlex showcase their commitment to high-performance, differentiated products, ideal for marketing to niche segments seeking top-tier surf and lifestyle gear.

Market Expansion Recent launches through channels like Mr Porter and international recognition suggest opportunities to expand distribution into luxury and specialty retail outlets globally.

Digital Presence Utilization of platforms such as Shopify, targeted digital campaigns with systems like AdRoll, and a modern tech stack facilitate scalable online sales channels, making inbound marketing and e-commerce growth promising avenues for revenue increase.