Global footprint Hayat operates with 27 production facilities across 8 countries and exports to 100 markets, indicating a well-established international supply chain and potential for cross-border distribution partnerships and multi-region sales campaigns.

Leading position As the world’s 5th largest branded diaper manufacturer and the largest tissue producer in the Middle East, Eastern Europe, and Africa, Hayat presents a strong category leadership angle that can be leveraged in co-branded promotions, premium SKUs, and channel partnerships.

Diverse brand family With 16 brands across hygiene, home care, tissue, and personal health, there are multiple entry points for new product collaborations, private-label opportunities, and tiered product lines tailored to different regional markets.

Growth financing signals Recent financing and expansion activities, including loans and new facilities in Vietnam and Egypt, suggest ongoing capacity expansion and potential for scale-focused partnerships, equipment co-financing, or regional logistics optimization projects.

Tech-enabled efficiency Implementation of SAP SuccessFactors, SCADA, SAP IBP, and other tech tools indicates maturity in operations and data-driven decision-making, presenting opportunities for selling advanced analytics, ERP-integrated solutions, or supply chain optimization services.