Community Engagement Hawthorn Football Club demonstrates strong community involvement through local and national programs, including Indigenous initiatives and accessible match-day experiences, indicating opportunities for partnership in community-focused sponsorships and events.

Brand Expansion The recent launch of Heritage and Pride Guernseys suggests the club values heritage and inclusivity, opening potential avenues for merchandise collaborations, limited edition product lines, and sponsorships centered on diversity and culture.

Facility Investment With a recent $100 million investment into a new facility for the women's team, there is a clear focus on growth and development, providing opportunities to offer digital solutions, sponsorship deals, and engagement programs aligned with sports infrastructure expansion.

Digital Presence The club's active online engagement, highlighted by alliances with brands like Google AdSense and Facebook Pixel, presents upside for targeted digital marketing services, data analytics partnerships, and innovative content monetization strategies.

Health and Inclusion Recent collaborations with Inclusion Project and efforts to enhance accessibility signal a commitment to diversity and wellness, creating sales opportunities in accessible sporting equipment, diversity-focused corporate sponsorships, and health technology solutions.