Client Focus Target growth in hospitality and retail brands in the southwestern US where Haworth already operates, leveraging their restaurant, retail, and petroleum construction expertise to win multi-site rollout projects.

SMB to Midsize With a revenue range of $10M–$25M and a lean employee base, position Haworth as a cost-effective general contractor for national brands seeking reliable regional partners for timely store openings and remodels.

Speed and Quality Emphasize track record of integrity, quality, and speedy construction to win projects that require rapid permit-to-open timelines, especially for time-sensitive brand launches.

Digital Readiness Leverage existing tech stack and WordPress presence to pitched digital collaboration, project portals, and transparent status updates that appeal to enterprise clients requiring visibility across multiple sites.

Partnership Expansion Explore partnerships or subcontracting relationships with larger office furniture and design firms targeting Haworth’s regional footprint, to extend project opportunities beyond construction into full fit-out collaborations.