HAVEN Collective

Retail Apparel and FashionNew York, United States11-50 Employees

HAVEN Collective is a New York-based retailer offering a refined range of yoga and lifestyle apparel for women across a variety of shapes and sizes. Founded by Tracy Squillante, a creative executive and certified yoga instructor, the brand emphasizes luxury, thoughtful fit, and clean design, with pieces designed to be comfortable enough for studio wear and stylish enough for everyday use. The collection includes multiple silhouettes of pants, tops tailored to different body shapes, long-sleeve pullovers, and a draped robe, with features such as higher waistbands and longer-cut tops to maintain coverage and stability during movement. The first group, Italian Essentials, is produced from Italian eco-sustainable fabric and will launch exclusively online at havencollectiveyoga.com, signaling a focus on accessible e-commerce and a design ethos inspired by Milan. HAVEN positions itself within the retail apparel and fashion industry as a brand that combines performance-oriented fit with understated elegance, appealing to customers seeking functional, sophisticated activewear that transitions from exercise to daily life.

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