Mid-size firm Target architecture and planning firms in the New York area with mid-size teams and project portfolios. Harvey Marshall Berling Assoc operates with 11-50 employees and generates modest revenue, indicating potential value in scalable, mid-market service packages and flexible collaboration models.

Technology leverage Leverage their use of cloud and web optimization tools (Cloudflare, LiteSpeed, Open Graph, AOS, Font Awesome) to offer performance, security, and digital presentation enhancements for client-facing projects, BIM portals, and online project dashboards.

Growth potential With revenue in the range of one to ten million dollars and a NYC location, there is opportunity to upsell integrated planning and sustainability consulting, BIM coordination, and design-technologies enhancements to expand project scopes and repeat engagements.

Competitive landscape Positioned among large global firms but clearly smaller in scale relative to Arup, Stantec, and AECOM. Emphasize nimble collaboration, bespoke design services, and flexible delivery models to win competitive projects that require personalized attention and faster turnaround.

Market focus The firm operates in architecture and planning with a New York footprint. Develop opportunities around sustainable urban design, regulatory compliance support, and mixed-use or residential-led developments common in NYC to align with local market demand.