Sustainable Luxury Position Hartmann & Forbes as a premium partner for designers seeking sustainable, natural window and wall coverings. Leverage their recognition as a top green workplace and eco-conscious craftsmanship to target high-end hospitality, corporate interiors, and luxury residential projects prioritizing sustainability.

Global Expansion Capitalize on their new showrooms in London and Paris to pursue European design studios, architects, and distributors. Offer local showroom visits, trade partnerships, and regional marketing to accelerate adoption of their Grassweave Motifs and other collections in Northern Europe.

Strategic Partnerships Highlight recent collaboration with Lutron Electronics to align furniture and interior automation with premium window treatments. Propose bundled value propositions combining Hartmann & Forbes textiles with smart shading, lighting controls, and motorized systems for integrated interior environments.

Design Collections Promote ongoing and upcoming collections (Grassweave Motifs, J. Randall Powers updates, Erinn V.) to design-forward firms. Develop limited-edition releases and co-branding opportunities with designers to create exclusive projects that drive prestige and repeat business.

Midmarket Potential With revenue in the lower to mid single-digit millions and a modest employee base, target mid-to-large architectural firms and hotel/chains seeking scalable luxury textile solutions. Offer project-based pricing, sampling programs, and white-glove support to win multi-site installations and recurring orders.