Largest Euro Capitalize on Harrison Eurosports’ status as Utah’s largest motorcycle dealership with a broad inventory and extensive service department to cross-sell maintenance plans, certified preowned programs, and extended warranties to current riders and prospective buyers.

Brand Concentration Target BMW, Ducati and Triumph enthusiasts with personalized outreach, loyalty offers, and trade-in programs to drive repeat purchases and service bookings, leveraging their exclusive European motorcycle center positioning.

Service Strength Promote service retainers and master-certified technician appointments to households with aging bikes or recent purchases, emphasizing 21-point inspections and 3-month warranties to increase service revenue and customer lifetime value.

Growth Opportunity Leverage the recent consolidation to a focused brand mix to upsell accessories, performance parts, and certified preowned with guaranteed inspections, while exploring partnerships for events and rider training programs.

Community & Safety Use the Zero Fatalities Utah partnership as a lead-in for safety courses, rider development, and co-branded marketing to attract new riders and generate showroom and service traffic from safety-conscious customers.