Expansion Opportunity Harpoon Willys is expanding with a new location in Robbinsville, New Jersey, signaling growth momentum and potential for regional tech, marketing, and operations outsourcing services to support multi-site operations.

Higher Ed Growth With 11-50 employees and a revenue range of 1M-10M, there is a clear SMB to lower mid-market profile in higher education, presenting a need for scalable solutions in IT infrastructure, student engagement platforms, and digital marketing.

Tech Stack Fit Current tech usage spans AWS, Squarespace, WordPress, Shopify, Google Workspace, Mailchimp, and security through Akamai Bot Manager, indicating openness to cloud, ecommerce, CMS, and marketing automation services.

Digital Marketing Active use of Squarespace and Mailchimp suggests opportunities to upsell advanced marketing automation, CRM integration, analytics, and conversion optimization to enhance student recruitment and community building.

Competitive Positioning Operating in the higher education space with a mid-market revenue footprint positions Harpoon Willys for bundled IT and marketing solutions, as well as student enrollment tools, leveraging partnerships with local institutions and vendors.